I find the quote below from Phil Sanderson fairly incredible - only 1 in 20 HBS MBA students use Twitter! Phil goes on to argue that if you're interested in being in technology, you need to use these services; which makes a lot of sense.
However, it did underscore how huge the gap remains for a service that people can use to easily communicate their personal value.
I think it's fair to say that these students are aware of the importance of developing a social media presence; certainly the students here in Oxford are. And yet, to date, it has been too hard for even Harvard MBA students (who are an extraordinarily driven set of individuals) to do.
Fingers crossed, Passle will go some of the way towards making things easier.
During my recent HBS talk, I went through the basic topics on how the venture industry works. The students asked some insightful questions such as: “If you were not a partner at IDG Ventures, where else would you want to be a partner?” and “What companies would you suggest we work for after HBS if not in venture?” I in turn, had one question for them. “How many of you use Twitter?” Only one person raised their hand. Really?