In the short-term this is good news for competition and hence for marketing teams around the world but let's hope there isn't a clear winner. Salesforce are already a massive force in CRM and it seems that they see fertile pastures outside of their core competency.
It seems unlikely to me that any player can simultaneously cover all of the bases required for the sheer diversity of possible tasks without ending up with bloat and confusion. Which means we'll probably end up with areas of specialisation between the major players and gaps for niches in between.
Let's hope so anyway, we really don't need yet another software monopoly.
It will be interesting to see whether the new positioning and Salesforce’s beachhead in the sales department will shake up Hootsuite and its dominance in the marketing department and its ubiquity among the social media marketing teams. Hootsuite, after all, has the advantage of being a simpler offer to grasp and this is an advantage in a world where people have a very short attention span.