Given the amount of discussion there has been about the reduction in Facebook's organic reach, the reason is surprisingly straight-forward.
People are reading more or less the same amount but much more is being created and shared. So the proportion being read has fallen.
It should be no surprise really.
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There’s on average around 1,500 posts eligible to be shown in each person’s News Feed each day. Two, people only spend a limited time looking at News Feed per day. Facebook only shows around 100 posts per day. Zuckerberg says “No person will look at everything.”
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