Rob Moffat, a Principal at Balderton in London kindly shares where he's looking to invest in fintech in 2015.
On the consumer side, he highlights pensions, mortgages and investments as the opportunities. Insurance is an interesting omission, but nevertheless, it's clear that these areas remain largely untouched by the wave of fintech.
Mortgages are interesting as the way people shop for them, compare them, register for them and move between them is really archaic, but for me the biggest problem (and therefore the biggest opportunity) is pensions.
Most people, myself included, lack a clear understanding of how much I need to save for retirement, whether or not it's possible to save that much and what I need to do each week/month/year to make that possible. My baseline assumption is that it's probably not possible to save enough and therefore I muddle along saving what I can, probably making my baseline assumption a self-fulfilling prophecy.
Somebody would go along way with pensions if they could just break down the very large problem into smaller steps, educate people about what is needed, help me engage with my pension and give me readily available tools to track my progress.
Anyway, enough rambling. Go checkout what fintech startup you need to get on with in 2015 to get money from Balderton...
I have been pondering this question over the holidays. The obvious places to look at as an entrepreneur and investor (or at least, to me as an investor) are large segments which have not seen a high volume of recent investment activity (aka blue oceans). My perception is that a huge volume of investment activity in fintech the last 2 years has been in a small fraction of the overall fintech market (payments, P2P lending) and the more interesting opportunities may lie elsewhere.