An excellent primer in the art and science of Professional Service Marketing has just arrived on my desk. Edited by Nigel Clark and Charles Nixon, it is really nicely produced with loads of break-out boxes with real world case studies & pithy quotes.

"A relationship, I think, is like a shark. You know? It has to move forward constantly or it dies. And I think what we have here is a dead shark." - Woody Allen was always strong on Professional Services Marketing.

There are quality contributions throughout from the leading lights in the field:

Richard Grove, Allen & Overy LLP

Daniel Smith & Claire Essex, Baker & McKenzie

Clive Stevens, Kreston Reeves

Louise Field, Bird & Bird LLP

Tim Nightingale, Nisus Consulting

Ben Kent & Alastair Beddow, Meridian West

Lisa Hart Shepherd, Acritas

Nick Masters, PwC

Dale Bryce, Asia-Pacific Professional Services Marketing Association

Gillian Sutherland, AECOM

Susan D'aish, MacRoberts LLP

Dan O'Day, Thomson Reuters Elite

Matthew Fuller, White & Case LLP

Amy Kingdon & Eleanor Campion, Atkins

Jessica Scholz, Freshfields Bruckhaus Deringer

Giles Pugh, SutherlandsPugh