In my mind, price is a rubbish differentiator. I know lots of great companies have been built around discounting and mass production but when it comes to technology, staying ahead by being the best is much more attractive than being a bit cheaper and frequently a lot less good. Software in particular tends to create monopolies.
But reading about the Xiaomi Mi 4i, it seems that perhaps the mobile device is already becoming commoditised and price is, perhaps, the next battle-ground.
It sounds like a fantastic phone for just £136.
It remains to be seen how the device performs in the wild, but on paper at least, it bests the iPhone 6 in most categories — for less than a third of the price.