I saw this and thought of you.... Content-powered 'Account Based Marketing' in action
On a flight over to the US I sat with my colleagues Connor and David and mainly listened as they put together a plan on how we could get...
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Being our own case study: how involving sales in our content strategy increased our post shares by 1,721%
So apparently, as a marketer, I should go around wearing a t-shirt that says ‘Down with Sales’. Or so I should believe from the numerous...
Pillars and pyramids - where to spend your marketing budget
When I asked a friend of mine who I'd not seen for a long while how things were going, he replied that he was now a "pillar of the local...
B2B Sales #toptips 1 - Head Straight to the Top
When selling your product or service to another business how do you go about making that first contact with a firm? So often people...
Thought Leader or Trusted Advisor? A key decision for Professional Services Content Strategies
When making a plan, the hoped-for outcome is a good start.
In content marketing, blogging and such like, this outcome often...
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