Being our own case study: how involving sales in our content strategy increased our post shares by 1,721%
So apparently, as a marketer, I should go around wearing a t-shirt that says ‘Down with Sales’. Or so I should believe from the numerous...
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The Opportunity of Brexit
Brexit is happening. Our Prime Minister has stood down. Here in the UK, we are in a period of prolonged uncertainty.
So... what does...
DK's Top 10 2015 Online Tools for Sales and Marketing Enablement
It still astounds me the amount of money spent on marketing/sales enablement tools when there are some perfectly good free options...
Google avoiding another Google+ failure by learning the Alphabet
Google have announced that they will have a new company called Alphabet. All 'Google' companies will now report under the new umbrella..
Why lawyers should love Content Marketing
Adam Stock of Allen Matkins (a Bay Area law firm) explains why it is essential for law firms to use their vast institutional knowledge...
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