I saw this and thought of you.... Content-powered 'Account Based Marketing' in action
On a flight over to the US I sat with my colleagues Connor and David and mainly listened as they put together a plan on how we could get...
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Being our own case study: how involving sales in our content strategy increased our post shares by 1,721%
So apparently, as a marketer, I should go around wearing a t-shirt that says ‘Down with Sales’. Or so I should believe from the numerous...
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