How Science Fiction can help us stop relying on our experience in a changing world.
Experience is a valuable commodity. The number of job ads that state a minimum number of years of relevant experience as a pre-requisite...
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I saw this and thought of you.... Content-powered 'Account Based Marketing' in action
On a flight over to the US I sat with my colleagues Connor and David and mainly listened as they put together a plan on how we could get...
Being our own case study: how involving sales in our content strategy increased our post shares by 1,721%
So apparently, as a marketer, I should go around wearing a t-shirt that says ‘Down with Sales’. Or so I should believe from the numerous...
Connected cars start to grow an ecosystem
Bill Gates once explained how an ecosystem builds around a new technology in unforeseeable ways by using the example of a Collision...
Pillars and pyramids - where to spend your marketing budget
When I asked a friend of mine who I'd not seen for a long while how things were going, he replied that he was now a "pillar of the local...
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